Pay-Per-Click (PPC) – Amarillo, Texas – KennethJackson.Tech

Time for Holiday Marketing Campaigns

November 6, 2020 by Kenneth Jackson Leave a Comment

Holiday Marketing Campaigns - Kenneth Jackson — Holiday Marketing Campaigns – Photo by Kenneth Jackson – Shot on a Nikon D5200

Holiday Marketing Timeline

November 1 – Review Holiday PPC* Campaign
November 4 – Set Up Realistic Shipping Expectations & Timeframes On Websites
November 8 – Launch Holiday PPC Campaign
November 11 – Prepare Holiday Email Campaigns
November 13 – Launch Holiday Theme & New Categories on Websites
November 18 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
December 2 – Send Second Holiday Email Newsletter.
December 16 – Lower Bids On High Spending Keywords & Shopping Engine Products.
December 20 – Promote “Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook

Holiday Ecommerce Marketing Schedule

November 1, 2019 by Kenneth Jackson Leave a Comment

November 2 – Review Holiday PPC* Campaign
November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
November 9 – Launch Holiday PPC Campaign
November 12 – Prepare Holiday Email Campaigns
November 14 – Launch Holiday Theme & New Categories on Websites
November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
December 3 – Send Second Holiday Email Newsletter.
December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
December 21 – Promote ”Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook”