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Time for Holiday Marketing Campaigns

Holiday Marketing Campaigns - Kenneth Jackson
Holiday Marketing Campaigns – Photo by Kenneth Jackson – Shot on a Nikon D5200

Holiday Marketing Timeline

  • November 1 – Review Holiday PPC* Campaign
  • November 4 – Set Up Realistic Shipping Expectations & Timeframes On Websites 
  • November 8 – Launch Holiday PPC Campaign
  • November 11 – Prepare Holiday Email Campaigns
  • November 13 – Launch Holiday Theme & New Categories on Websites
  • November 18 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 2 – Send Second Holiday Email Newsletter.
  • December 16 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 20 – Promote “Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook

Facebook Releases Pages Manager For iPhone

Facebook has released a mobile app for iPhone to manage Facebook Pages. Facebook Pages Manager helps admins connect with their audience and keep up with activity on multiple Pages, all in one place.

Facebook Pages Manager looks similar to the Facebook iPhone app, but it is focused on managing pages. The app allows users to choose from a list of pages they manage and write post and share photos directly to their pages from it. From the main menu, users can view their lists of pages, view their pages’ Insights analytics and look at the list of page Admins.

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How To Use Facebook

As most of you probably already know, Facebook has taken the world by storm. In fact it was a challenge to find someone to use as a demonstration subject for this training session. Facebook is primarily a place for friends and family. Extensive commercial promotion on your business is considered Not Cool on your personal profile. Notice I said extensive and not occasional.

Facebook does however provide a provide Fan Pages as methods for businesses and organizations to join in on the fun. Facebook Fan Pages are profiles for businesses and organizations. If you do nothing else to promote your business online we suggest you setup a Facebook Fan Page….

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How To Setup a Facebook Account and Basic Facebook Features [Video]

The Wall

“The Wall” refers to the main page on your profile where you will see your newsfeed, message notifications, recent activity, etc. The wall will show the messages that you and your friends post, and the comments that follow. The first field on your wall is the Newsfeed. This is where you can share pics, video, and links to all the people on your friends list, or just the ones you select. Keep in mind that this is a fairly public area, depending on how tight your privacy settings are. So use discretion. To send a more private message to one or a select group of friends use the “message” feature to choose just the people you want to reach.

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How to Manage Facebook Privacy Settings

After much bad publicity concerning overly complicated privacy settings, Facebook has finally simplified their privacy settings so that the average user can understand them. The new system puts things in a relativity simple to use interface so you can see at a glance if you settings are in your comfort zone. To access your privacy settings choose access the “Account” menu on the right side of the blue menu bar on your Facebook homepage. Select “Privacy Settings” from the drop down menu….

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Introducing Facebook Fan Pages and Groups [Video]

Facebook Fan Page vs. Facebook Group

Facebook has two major tools that are particularly useful for getting your business name  out: Fan Pages and Groups. These are two different types of pages with different permissions for each.

Facebook Fan Page

Fan Pages are indexed and therefore visible to people even if they don’t have a Facebook account. Fan Pages are like normal Facebook Profiles, but for companies,  brands, and organizations. Fan Pages are better for the long term relationship with your customers because it allows them the freedom to post on your wall, send messages, accept invitations, and upload pictures. Any updates you make to your Fan Page will appear in the newsfeed on the wall of anyone who has become your fan, so it is a great way to advertise an upcoming sale or promotion. It free advertising, targeted to your customers and market, making it a no-brainer for any business….

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Updated – Presentation, Notes and Video from Essentials of Online Marketing Seminar

The Essentials

Essential Online Strategies Presentation Notes

Hello I am Kenneth Jackson. I own Connections Digital Media eCommerce Solutions.

Our Mission

We help our clients sell their products online, using search engines such as Google, Yahoo, and Bing; shopping search including Amazon, eBay, and Google Product Search; and social networks such as Facebook and Twitter.

We are an eCommerce service provider providing state of the art eCommerce and professional blogging at reasonable prices….

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Essentials of Internet Marketing – Saturday Aug. 21 – 10-12 pm

art computer
  • Learn the how-to’s of internet marketing and what makes a website effective from search engines’ point of view.
  • Learn how to effectively use image files so search engines can index them.
  • Learn how to maximize the number of visitors to your site and how to measure these factors.

When: August 21, 2010

Where: Amarillo Art Institute

Time: 10-noon

Cost: Class is $20 per person for  Art Institute members, $35 for non-members. All proceeds to benefit the Amarillo Art Institute.

For more information call 374-2323

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.

Consumers Say Company’s that Use Social Media More Trustworthy

A recent survey says that over 75% of consumers say companies that use social media sites like Twitter and Facebook are more worthy of their trust than companies who don’t. The same survey found that the majority of respondents use the internet to research companies and products before making purchasing decisions.

More and more, tech savvy consumers are using social media to publicly complain when a displeased with a company. Too often this just results in a lot of bad publicity for the company if they are not quick to respond. For example, a local towing company found themselves the target of a negative news article when a disgruntled customer took to Facebook to create a group page for people who wanted to complain about the companies practices. Within a few hours the page already had hundreds of “fans”, just on word of mouth from the page’s admin and his friends, making it sweet bait for the local news media to provide even more bad publicity for the company, which then lead to a criminal investigation of the companies practices.

By contrast, another tech savvy customer recently used her phone to tweet about a rude employee at a live nation event. Live nation then used the opportunity to reach out to the customer and help her with her issue, resulting in some very positive publicity for themselves.

The days when a simple tweet can make or break an company’s reputation for millions of consumers are here, and business better take notice.

Consumers say: “In tweets we trust” (Reuters)

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.


Seminar – 5 Essentials of Online Marketing – August 21, 2010

Elements of a Successful Business Web Presence

Connections Information Systems, a local eCommerce solutions provider, will be presenting 5 Essentials of Online Marketing, a class on how to use internet tools to benefit artists, small business, or anyone looking to market products or services online. The class will be held at the Amarillo Art Institute. Saturday, August 21 from 10 till noon, followed by Q&A….

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