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Multimedia Production in Amarillo, Texas

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Landing Page Copywriting Cheat Sheet

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URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)

Resources

Landing Page Copywriting Cheat Sheet (PDF)Download

Made in Amarillo – Luz Angela Crawford – Pottery Artist

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Client: Luz Angela Crawford
Business Category: Artist – Pottery
https://LuzAngelaCrawford.com

Site Technology

  • WordPress
  • Genesis Framework
  • Dynamik Website Builder

Luz Angela Crawford is a pottery artist who comes to Amarillo from Columbia. She does not use a wheel all of her pieces are built up by hand using items found in nature to form the textures that make up her work.

The site is built with WordPress. The theme is custom made by Kenneth Jackson and Luz Angela Crawford using the StudioPress Genesis Framework and Dynamik Website Builder. A lot of thought went into the site design. The colors were chosen from the colors of her pottery.

The Galleries at Sunset Center is closing its doors and Luz Angela has closed her studio. She can be contacted on her website.

Intermediate Swift – Chapter 2.3 Structures

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import UIKit
import Foundation
//Structures

struct Person {
    var name: String
    func sayHello() {
        print("Hello, there! My name is \(name)")
    }
}

let firstPerson = Person(name: "Kenneth")
print(firstPerson.name)
firstPerson.sayHello()

let person = Person(name: "Zane")
print(person.name)
person.sayHello()

//Instances

//Does not match text example
struct Shirt {
    var size: String
    var color1: String
}

let myShirt = Shirt(size: "xl", color1: "blue")
//let youShirt = Shirt(size: .m, color: .red)

print(myShirt.size)

struct Color {
    var blue: String
    var black: UIColor
    var green: UIColor
}

struct Direction {
    // TODO add stuff
}

struct Car {
    var make: String
    var year: Int
    var color: String
    var topSpeed: Int

    func startEngine() {
        "..."
    }
    func drive() {}
    func park() {}
    func steer(direction: Direction) {}
}

let firstCar = Car(make: "Honda", year: 2010, color: "blue", topSpeed: 120)
let secondCar = Car(make: "Ford", year: 2013, color: "black", topSpeed: 125)

firstCar.startEngine()
firstCar.drive()

struct Odometer {
    var count: Int = 0
}

let odometer = Odometer(count: 27000)
print(odometer.count)

Intermediate Swift – Chapter 2.2 Functions

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import UIKit

func displayPi() {
    print("3.1415926535")
}

displayPi()

//Parameters

func triple(value: Int) {
    let result = value * 3
    print("If you multiply \(value) by 3, you'll get \(result).")
}

triple(value: 10)

func multiply(firstNumber: Int, secondNumber: Int) {
    let result = firstNumber * secondNumber
    print("The result is \(result).")
}

multiply(firstNumber: 7, secondNumber: 8)

//Argument Labels

func sayHello(to firstPerson: String, and SecondPerson: String) {
    print("Hello, \(firstPerson) and \(SecondPerson).")
}

sayHello(to: "Jancy", and: "Yvonne")

//Default Parameters

func display(teamName: String, score: Int = 0) {
    print("\(teamName): \(score)")
}

display(teamName: "Wombats", score: 100)
display(teamName: "Warriors")

//Return Values

func multiply1(firstNumber: Int, secondNumber: Int) -> Int {
    let result = firstNumber * secondNumber
    return result
}

print(multiply1(firstNumber: 7, secondNumber: 8))

let myResult = multiply1(firstNumber: 5, secondNumber: 5)

print("5 * 5 is \(myResult)")

print("5 * 2 is \(multiply1(firstNumber: 5, secondNumber: 2))")

Intermediate Swift – Chapter 2.1 Strings

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import UIKit

let joke = """
    Q: Why did the chicken cross the road?
    A: To get to the other side!
    """

print(joke)

let greeting = "It is traditional in programming to print \"Hello World\"."

print(greeting)

var myString = ""

if myString.isEmpty {
    print("The string is empty.")
}

myString

let string1 = "Hello"
let string2 = ", world!"
let myString1 = string1 + string2

print(myString1)

var myString2 = "Hello"
myString2 = myString2 + ", world!"
myString2 += " Hello!"

print(myString2)


//String Interpolation

let name = "Kenneth"
let age = 53
print("\(name) is \(age) years old.") // Kenneth is 53 years old.

let a = 4
let b = 5
print("If a is \(a) and b is \(b), then a + b equals \(a+b)")

//String Equality and Comparison

let month = "January"
let otheMonth = "January"

let lowercasedMonth = "january"

if month == otheMonth {
    print("They are he same")
}

if month != lowercasedMonth {
    print("They are not the same.")
}

let name1 = "Johnny Appleseed"
if name1.lowercased() == "joHnny aPPleseeD".lowercased() {
    print("The two names are equal.")
}

let greeting1 = "Hello, world!"

print(greeting1.hasPrefix("Hello"))
print(greeting1.hasSuffix("world!"))
print(greeting1.hasSuffix("World!"))

let greeting2 = "Hi Jancy, my name is Kenneth."

    if greeting2.contains("my name is") {
        
        print("Making an introduction")
}

//Counting characters
let count = name.count
print(count)

let newPassword = "1234"

if newPassword.count < 8 {
    print("The password is too short. Passwords must have at least 8 characters.")
}

//Switch Statements

let someCharacter: Character = "e"
switch someCharacter {
case "a", "e", "i", "o", "u":
    print("\(someCharacter) is a vowel")
default:
    print("\(someCharacter) is not a vowel")
}