KennethJackson.Tech

Multimedia Production in Amarillo, Texas

You are here: Home / Archives for Kenneth Jackson

Kelly Johnson’s 14 Rules of Management

by Leave a Comment

KISS – Keep It Simple Stupid

Clarence “Kelly” Johnson
Kelly Johnson with the Lockheed YF-12 Prototype.

Clarence “Kelly” Johnson, founder of Lockheed’s famed Skunk Works is sometimes cited as the originator of the KISS principle, and his famed “down-to-brass-tacks” management style was summed up by his motto, “Be quick, be quiet, and be on time.” He ran the Skunk Works by “Kelly’s 14 Rules”:

  1. The Skunk Works manager must be delegated practically complete control of his program in all aspects. He should report to a division president or higher.
  2. Strong but small project offices must be provided both by the military and industry.
  3. The number of people having any connection with the project must be restricted in an almost vicious manner. Use a small number of good people (10% to 25% compared to the so-called normal systems).
  4. A very simple drawing and drawing release system with great flexibility for making changes must be provided.
  5. There must be a minimum number of reports required, but important work must be recorded thoroughly.
  6. There must be a monthly cost review covering not only what has been spent and committed but also projected costs to the conclusion of the program. Don’t have the books 90 days late, and don’t surprise the customer with sudden overruns.
  7. The contractor must be delegated and must assume more than normal responsibility to get good vendor bids for subcontract on the project. Commercial bid procedures are very often better than military ones.
  8. The inspection system as currently used by the Skunk Works, which has been approved by both the Air Force and Navy, meets the intent of existing military requirements and should be used on new projects. Push more basic inspection responsibility back to subcontractors and vendors. Don’t duplicate so much inspection.
  9. The contractor must be delegated the authority to test his final product in flight. He can and must test it in the initial stages. If he doesn’t, he rapidly loses his competency to design other vehicles.
  10. The specifications applying to the hardware must be agreed to well in advance of contracting. The Skunk Works practice of having a specification section stating clearly which important military specification items will not knowingly be complied with and reasons, therefore, is highly recommended.
  11. Funding a program must be timely so that the contractor doesn’t have to keep running to the bank to support government projects.
  12. There must be mutual trust between the military project organization and the contractor with very close cooperation and liaison on a day-to-day basis. This cuts down misunderstanding and correspondence to an absolute minimum.
  13. Access by outsiders to the project and its personnel must be strictly controlled by appropriate security measures.
  14. Because only a few people will be used in engineering and most other areas, ways must be provided to reward good performance by pay not based on the number of personnel supervised.

Johnson had a 15th rule that he passed on by word of mouth. According to the book “Skunk Works,” the 15th rule is: “Starve before doing business with the damned Navy. They don’t know what the hell they want and will drive you up a wall before they break either your heart or a more exposed part of your anatomy.”

Kelly Johnson Talks About His Greatest Creation the SR-71

Holiday Ecommerce ​Marketing Schedule

by Leave a Comment

  • November 2 – Review Holiday PPC* Campaign
  • November 5 – Set Up Realistic Shipping Expectations & Timeframes On Websites
  • November 9 – Launch Holiday PPC Campaign
  • November 12 – Prepare Holiday Email Campaigns
  • November 14 – Launch Holiday Theme & New Categories on Websites
  • November 19 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
  • December 3 – Send Second Holiday Email Newsletter.
  • December 17 – Lower Bids On High Spending Keywords & Shopping Engine Products.
  • December 21 – Promote ”Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook”

Landing Page Copywriting Cheat Sheet

by Leave a Comment

URL Web Address or URL (Keyword)

One keyword phrase per page. Keywords should flow throughout the copywriting process starting with the File Name or URL. In WordPress the URL is automatically generated from the post title but it can easily be modified. It is referred to as a permalink.

The Title – Heading 1<H1> (Keyword)

The title of the post serves as the primary heading or Heading 1<H1> and needs to contain the primary keyword for the post or product title. Headings in WordPress follow a hierarchy normally from H1-H4 and the text design is determined by your websites theme. H2 through H4 are used for content headings.

If you can’t think of a title try starting with “How To”

WordPress Headings Block Tool Bar
WordPress Headings Block Tool Bar

Content Headings – Heading 2<H2> (Keyword)

Headings under the title also needs to contain and reinforce the primary keyword for the post.

Paragraphs<p>

Paragraphs contain the meat of your post and should answer the questions using the keywords your visitor is likely to use in search.

Who Is It?
(Keyword)

What Is It?
(Keyword)

Where is it?
(Keyword)

Why Do I Need It?
(Keyword)

Resources

Landing Page Copywriting Cheat Sheet (PDF)Download

Made in Amarillo – Luz Angela Crawford – Pottery Artist

by Leave a Comment

Client: Luz Angela Crawford
Business Category: Artist – Pottery
https://LuzAngelaCrawford.com

Site Technology

  • WordPress
  • Genesis Framework
  • Dynamik Website Builder

Luz Angela Crawford is a pottery artist who comes to Amarillo from Columbia. She does not use a wheel all of her pieces are built up by hand using items found in nature to form the textures that make up her work.

The site is built with WordPress. The theme is custom made by Kenneth Jackson and Luz Angela Crawford using the StudioPress Genesis Framework and Dynamik Website Builder. A lot of thought went into the site design. The colors were chosen from the colors of her pottery.

The Galleries at Sunset Center is closing its doors and Luz Angela has closed her studio. She can be contacted on her website.

Intermediate Swift – Chapter 2.3 Structures

by Leave a Comment 

import UIKit
import Foundation
//Structures

struct Person {
    var name: String
    func sayHello() {
        print("Hello, there! My name is \(name)")
    }
}

let firstPerson = Person(name: "Kenneth")
print(firstPerson.name)
firstPerson.sayHello()

let person = Person(name: "Zane")
print(person.name)
person.sayHello()

//Instances

//Does not match text example
struct Shirt {
    var size: String
    var color1: String
}

let myShirt = Shirt(size: "xl", color1: "blue")
//let youShirt = Shirt(size: .m, color: .red)

print(myShirt.size)

struct Color {
    var blue: String
    var black: UIColor
    var green: UIColor
}

struct Direction {
    // TODO add stuff
}

struct Car {
    var make: String
    var year: Int
    var color: String
    var topSpeed: Int

    func startEngine() {
        "..."
    }
    func drive() {}
    func park() {}
    func steer(direction: Direction) {}
}

let firstCar = Car(make: "Honda", year: 2010, color: "blue", topSpeed: 120)
let secondCar = Car(make: "Ford", year: 2013, color: "black", topSpeed: 125)

firstCar.startEngine()
firstCar.drive()

struct Odometer {
    var count: Int = 0
}

let odometer = Odometer(count: 27000)
print(odometer.count)