Holiday Marketing Timeline

• November 1 – Review Holiday PPC* Campaign
• November 4 – Set Up Realistic Shipping Expectations & Timeframes On Websites 
• November 8 – Launch Holiday PPC Campaign
• November 11 – Prepare Holiday Email Campaigns
• November 13 – Launch Holiday Theme & New Categories on Websites
• November 18 – Launch Holiday Email Campaign, Send Holiday Gift Guide Increase PPC Bids.
• December 2 – Send Second Holiday Email Newsletter.
• December 16 – Lower Bids On High Spending Keywords & Shopping Engine Products.
• December 20 – Promote “Last Day To Order Before Christmas”

*PPC = Pay Per Click Advertising through Google and Facebook