• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

KennethJackson.Tech

Audio & Video Production in Amarillo, Texas

  • Home
  • For Musicians
    • Mobile Studio Gear List
    • Stage/Mixer Routing
    • Cartage Services
  • Shop
  • Galleries
  • About
  • Contact
  • Account
    • Cart
    • Payments
You are here: Home / Events / SMX Advanced 2008 Show Recap – Buying Sites for SEO

SMX Advanced 2008 Show Recap – Buying Sites for SEO

June 3, 2008 by Kenneth Jackson Leave a Comment

SMX Advanced 2008
SMX Advanced 2008

Stephan Spencer. Moderator

Panel:

Gab Goldenberg, SEO ROI

Todd Malicoat (StuntDubl),

Jeremy Schoemaker, Shoemoney Media Group

Jeremy Wright, B5 Media

◊◊◊Jeremy Schoemaker, Shoemoney Media Group

Jeremy Schoemaker couldn’t appear in person so he sent this video presentation. http://www.shoemoney.com/2008/06/04/buying-sites-for-seo-video/

Jeremy Wright, B5 Media

B5 Media buy’s websites for eventual revenue based on their unrealized potential.

Evaluation Metrics

·Core metrics:

oExisting traffic

oUniqueness

oRevenue

oFeed subscribers

oGoogle Page Rank.

·Secondary Metrics:

oAge of the site

oStability

oAge of the domain

oAmount of content

oExisting search engine optimization metrics

oStability

Other questions:

·Is it or can it be a blog?

·Does it cover a unique niche?

·Does it add non-core value we can put a number to?

·Does it have a real brand name in its industry?

Tools they use to valuate blogs:

·Compete.com

·ComScore

Mistakes You Can Avoid

  • Always verify traffic (Google Analytics, SiteMeter, Omniture)
  • Don’t believe the potential someone else pitches you on, arrive at your own.
  • Don’t deviate from your playbook (though your playbook should include some flexibility for lager purchases).
  • Don’t be afraid to buy partners early if you see early success
  • Avoid properties that depend on specific personalities being bought in for the site to retain its value to you
  • Watch out for “inflationary schemes”.
  • Buy early, buy often, admit failure quickly.

◊◊◊Gab Goldenberg, SEO ROI

Content is extremely undervalued. You want to look for indices of high quality Web sites.

Google is “submarine crawling” where they query a search form or execute JavaScript to find deep web content that isn’t linked from the site itself. If you can find out where Google is doing this type of crawling, you can assume that the content is trusted by Google.

How do you find these sites?

Do a [site:] search. That will work for one site, but what if you’re looking at an entire industry? You can look for a footprint.

A footprint is an identifying characteristic that many web sites share. If you look at a CMS, there will be footprints attached to it. He shows us the following footprint for a high quality WordPress blog.

If you change the WHOIS and the hosting, you can get the PR values reset.

To get around this you can use a trust. A trust is legal mechanism where one person holds legal title to property while another person is the beneficiary of the property. This allows you to take control of the site without changing the WHOIS information.

Contracts Includes:

·Intent to create a trust

·Certainty over the property hosting, software, etc.

·Hosting is part of what you’re buying.

The single greatest value you’re buying when you get a site is the domain. Realize that.

◊◊◊Todd Malicoat (StuntDubl), www.stuntdubl.com

Finding Old Sites

·Think like an old site: If you were an old site, where would you be? That’s how you come up with the creative queries.

·Automate the process

·Keywords such as “Closing Up Shop”

When you’re contacting the site owner:

·Be Credible

·Be brief

·Be lucky

When you’re valuating a site, look at:

·Domain age

·Links

·Theme

·Traffic

·Revenue

·Look for no monitization

Negotiating and Closing a Site Purchase:

·Lowball, but don’t offend

·Get a price

·Counter

·Agree

·Sign Agreement

·Escrow Service

·Transfers – files and WHOIS

Question and Answer

Tools:

·Domaintools.com – Historic Whois

·Premium Drops.com – Cost $24.95 per month

·DomainResearhTool.com

·Some URL shortening services let you buy data from them

·Get good with your advanced query operators

As always Connections is happy to answer questions and assist you in any way we can to get your e-business up and running over the competition. Contact us at service@ConnectionsIS.com.

Share this:

  • Share
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to print (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Filed Under: Events Tagged With: Amarillo, SEO, SMX Advanced 2008, Texas

Leave a Reply Cancel reply

  • Facebook
  • GitHub
  • Twitter
  • YouTube

Upcoming Shows

Nothing from March 27, 2023 to April 27, 2023.

Product categories

  • Musical Instruments
  • Pro Audio
  • Services
  • Electronic Components

Recent Posts

  • Cowtown Opry Buckaroos – Canyon, Texas – October 8, 2022 – Full Show November 7, 2022
  • Danny Freeze & Dr. T – Songwriters in the Canyon – July 13, 2022 – Full Show (Sorta) November 7, 2022
  • Michael D Coon – Pampa, Texas – September 30, 2022 October 18, 2022
  • Songwriters in the Round – Chalice Abbey – July 16, 2022 October 4, 2022
  • Keitha Jones – Grandma – Songwriters in the Canyon – June 15, 2022 September 29, 2022

Kenneth Jackson

(806) 374-2323
Please leave a voice or text message.

Contact Kenneth

  • Facebook
  • Twitter
  • YouTube
  • GitHub
  • Discord
  • Contact Us
  • Payments
  • Advertisements
  • Privacy Policy
  • Terms of Service
  • Terms and Conditions
  • Connections.Digital – IT Services
  • WPplaces – Managed WordPress
  • AmaKit – Swift Developer Group

Copyright © Kenneth Jackson

Designed by Kenneth Jackson in Amarillo, Texas

Powered by WPplaces

 

Loading Comments...