This is hilarious. I was working for a pediatrician and we wanted to boost a Facebook post on flu shots. The ad got flagged because “Ad depicting details of an ongoing medical procedure”.
Facebook has released a mobile app for iPhone to manage Facebook Pages. Facebook Pages Manager helps admins connect with their audience and keep up with activity on multiple Pages, all in one place.
Facebook Pages Manager looks similar to the Facebook iPhone app, but it is focused on managing pages. The app allows users to choose from a list of pages they manage and write post and share photos directly to their pages from it. From the main menu, users can view their lists of pages, view their pages’ Insights analytics and look at the list of page Admins.
As most of you probably already know, Facebook has taken the world by storm. In fact it was a challenge to find someone to use as a demonstration subject for this training session. Facebook is primarily a place for friends and family. Extensive commercial promotion on your business is considered Not Cool on your personal profile. Notice I said extensive and not occasional.
Facebook does however provide a provide Fan Pages as methods for businesses and organizations to join in on the fun. Facebook Fan Pages are profiles for businesses and organizations. If you do nothing else to promote your business online we suggest you setup a Facebook Fan Page….
“The Wall” refers to the main page on your profile where you will see your newsfeed, message notifications, recent activity, etc. The wall will show the messages that you and your friends post, and the comments that follow. The first field on your wall is the Newsfeed. This is where you can share pics, video, and links to all the people on your friends list, or just the ones you select. Keep in mind that this is a fairly public area, depending on how tight your privacy settings are. So use discretion. To send a more private message to one or a select group of friends use the “message” feature to choose just the people you want to reach.
After much bad publicity concerning overly complicated privacy settings, Facebook has finally simplified their privacy settings so that the average user can understand them. The new system puts things in a relativity simple to use interface so you can see at a glance if you settings are in your comfort zone. To access your privacy settings choose access the “Account” menu on the right side of the blue menu bar on your Facebook homepage. Select “Privacy Settings” from the drop down menu….
Facebook Fan Page vs. Facebook Group
Facebook has two major tools that are particularly useful for getting your business name out: Fan Pages and Groups. These are two different types of pages with different permissions for each.
Facebook Fan Page
Fan Pages are indexed and therefore visible to people even if they don’t have a Facebook account. Fan Pages are like normal Facebook Profiles, but for companies, brands, and organizations. Fan Pages are better for the long term relationship with your customers because it allows them the freedom to post on your wall, send messages, accept invitations, and upload pictures. Any updates you make to your Fan Page will appear in the newsfeed on the wall of anyone who has become your fan, so it is a great way to advertise an upcoming sale or promotion. It free advertising, targeted to your customers and market, making it a no-brainer for any business….
A recent survey says that over 75% of consumers say companies that use social media sites like Twitter and Facebook are more worthy of their trust than companies who don’t. The same survey found that the majority of respondents use the internet to research companies and products before making purchasing decisions.
More and more, tech savvy consumers are using social media to publicly complain when a displeased with a company. Too often this just results in a lot of bad publicity for the company if they are not quick to respond. For example, a local towing company found themselves the target of a negative news article when a disgruntled customer took to Facebook to create a group page for people who wanted to complain about the companies practices. Within a few hours the page already had hundreds of “fans”, just on word of mouth from the page’s admin and his friends, making it sweet bait for the local news media to provide even more bad publicity for the company, which then lead to a criminal investigation of the companies practices.
By contrast, another tech savvy customer recently used her phone to tweet about a rude employee at a live nation event. Live nation then used the opportunity to reach out to the customer and help her with her issue, resulting in some very positive publicity for themselves.
The days when a simple tweet can make or break an company’s reputation for millions of consumers are here, and business better take notice.